Analyse 3 Tv and Radio adverts 

TV ADVERTS

1.iPhone advert

The advert has a video of the Iphone showing you some of the software/apps you can use on the iPhone the advert has someone doing a voice-over explaining what you can do with the phone. the Way they shows the hones in this video makes people what to watch the advert because they can see some of the things you can do. 

Advert 2: M&S Food Ad 2014

In this advert there is music is the background and has no talking it just shows you some of the different food they sell showing you what it will actually look like which is good because it gives the people who are viewing the advert an Idea of what they will be getting if they buy their products which in this advert it suggests that the product is good quality. the camera shots are also good for this.

3. MG Electric Car 

This Advert has music and a voice over in the background it shows the car in the middle and has animations that change round it showing you the different places you could use this car in. this ad is good because the mix of animation and the real car makes it interesting to watch.

Radio Adverts 

Radio Station Sectors There are several Radio sectors within the uk these include:

National radio: stations are stations that are available throughout the whole country some examples of these are stations like BBC Radio 1 ,2,3, Capital.

Local Stations: local stations target a smaller area like a certain part of the country some examples of these are BBC Radio Berkshire, The Breeze,

Internet/streaming/Player: these are the stations that you can listen to anywhere with an internet connect examples are BBC radio on IPlayer, you can listen to stations like Heart and Capital on global player online. There are internet radio stations sites with Indie stations on. This means that you can listen to some radio stations that are not local to you.

Hospital/Student/Community Radio: lots of Hospitals and Colleges have their town radio stations that people can listen to in the Hospital and Colleges. Community Radio Stations can run not for profit.

Difference between non-Commercial and commercial Radio non- Commercial

Radio stations are BBC stations that get money though the Licence Fee and Commercial radio stations are ones that get money from advertising on the radio station.

Radio Advertising costs

It Costs about £2 per 1000 listeners but can cost more money if the station is bigger it also costs money to make the Advert it can cost £200 to £300+ to get the advert made and it can cost even more if you get a famous person to Voice over the advert.

Major difference between Radio ad TV Advertising

The major difference between TV and radio advertising is that on TV you can use visuals as well as audio but with radio advertisements it all has to be done with Audio and when making the adverts need to put the images with sound into the listeners head.

What is A target Audience? 

A target Audience is the group of people who you are aiming the product at and who you think will buy your product. This is important so that you know who you are making your product for.

what is a USP?

A USP is a Unique selling point which is something about your product that only you have. an example of a USP is Macbook Pro With a touch bar. 

What makes a successful advert? and what makes a bad advert 

A successful advert will make the person watching / listening  interested in what you are advertising and maybe buy it.  It also is good if it is memorable,have things that make you feel different emotions. have clear messages, work with professionals, have humour in them.

a bad advert would not make the target audience interested in the product. it would also not be good if they contain things like false advertising as they can get in trouble for this and it is not very good for the person watching the adverts.  

Research what you can and can't do in advertising (ASA).  

Things that you can not do when advertise:

you can have a set time to show adverts within the programs format they are also allowed to set up a Hard break of advertising stints that are unskippable  they are also allowed to run adverts for any amount of time.

you can not raise the volume in commercials to influence senses they also can not show unsafe adverts shown after the watershed period (21:00) . The advertisement can not be longer than the specific media. 

Good and bad advertising

Advertise in the uk is regulated by the advertising standards agency (ASA)

they act on complaints and check to make sure that the adverts are following their rules

Basic Broadcasting techniques in an advert

Basic Broadcasting techniques in an advert Analysis 

Technical - Camera angles-

there are a few different camera angles in this advert most of them are of the objects that are moving.  There are a lot of close up and medium shots of the objects and there was an extreme close up of one of the objects. Some of the camera angles/shots are very smooth which makes the advert look better.

Symbolic -  Objects -

The main focus of the the advert is the items that are in the house are being animated to talk and saying things about the house in the advert. the objects were things like teapots, toy dinosaur, umbrella handle,   - this is good because it makes people want to watch the advert because they might find the advert entertaining. 

Written - Captions-

 Towards the end of the Advert the price for a product that they are selling comes up next to it in the middle of the screen. The caption said £299 extendable table this is good because it gives the viewer the price so they might be more likely to buy something if they already have an idea of what the price might be already.

Radio Advert 1: Coke Summer Radio Ad

This Radio Ad contains music sound effects and a voice over this is good because you do not know what the advert is about until the end but it keeps you listening due to the sound effects and voice over. the target audience of this is almost everyone  the advert is not serous and does have some humour in it. The Advert. I think it will encourage people to buy it buy most people already know what coca cola is.

Radio Advert 2: Samsung Galaxy S Radio Ad 

This advert has someone talking about how good the phone it they say things like "if you could see what I could see" this can make the people listening interested to find out what it is. it also quickly describes what you could be doing with this phone. there are some sound effects in this but it is mainly a voice over and some background music. The Target Audience is teenagers and up. The USP for this is the features that it has. 

Radio Advert 3: Worcseter Bosch Radio advert 2018 

In this radio advert it is like a recording of someone with a customer and the boiler repair person recommends  there boiler and they explain how easy it it . this is good because it sounds like a real conversation so people are more likely to listen to what the advert is saying. This Advert would properly be broadcast on a bigger radio station. because it is  a bigger company.

-Researching Ideas For Own Project-

-Ideas for own project -  

For radio adds -

- Could have as if it was a real conversation between people because this seemed to work well in the adverts-

- Have background music that tries to get people to listen to what the ad is actually advertising-  

-For Tv adverts -  

-Could have item filmed using cinematic shots-

- Could have the things that are being advertised -

-Ideas for what the adverts could be about-

-  Technology - Phones/Computers -

-  Food -  

- Cars-

-Films-